LIPTON
The Story
Lipton, the renowned tea house has captiated taste buds worldwide since its first introduction in 1890 by Sir Thomas Lipton. Its rich heritage and commitment to quality has put Lipton on the map, offering a diverse range of teas, from classic black to refreshing green, delighting tea enthusiasts across the globe.
Project Goal
This project seeks to delve deeply into Lipton’s heritage through a comprehensive brand style guide. Thereby promoting a repositioning strategy aimed at enhancing the brand’s relevance, infusing it with a fresh, modern, and innovative appeal. All the while, it remains dedicated to preserving the core values and vision of this world-class tea house.
General Infos
Timeframe: March 2022
Role: Researcher, Designer
Categories: Branding
Target Audience
Tea enthusiasts of all ages, appeals to both young adults to seniors, as well as
Catered to both traditional tea drinkers and those looking for innovative and convenient options.
Health-conscious consumers seeking natural and refreshing beverages.
